Models Are Not Made from the Same Mold
In my view, professional models can be categorized into three general types: those who excel in editorial, lifestyle, and commercial work. Of course, this is purely my personal observation, based on the models I have worked with.
I once worked with a celebrity model for a commercial endorsement. She was incredibly confident on set, and when it came to posing, she was simply walang tapon. Every shot was great. Her projection, expressions, and delivery were exceptional.
I was so impressed by her mastery that I asked if we could work together on a portfolio shoot. To my delight, she agreed. We discussed the concepts and looks, prepared everything, and eagerly anticipated the shoot.
But when the day finally came, things didn’t go as I had imagined. We struggled throughout the session, and I was left feeling disappointed. What I had expected to be an effortless collaboration turned out to be a challenge.
What Went Wrong?
Perhaps I had set my expectations based on an assumption. Because I had seen how effortlessly she performed during our commercial shoot, I expected her to deliver the same results in a different setting. I failed to consider that we were working on a different concept that required a different approach.
This experience reminded me of something I had observed throughout my career: not every model excels in every type of concept.
Some models are naturally good at lifestyle poses, making their movements and expressions look effortless and genuine. Others excel in commercial work, where confidence and product presentation are essential. Then there are those who shine in editorial photography, interpreting concepts through creative poses, expressions, and body language.
Of course, some models are versatile enough to excel in all three. But being exceptional in one genre doesn’t automatically mean being equally good in another.
This is why model casting matters. It’s not just about finding someone with the right look; it’s about finding someone whose strengths match the creative direction of the project.
The Lesson for Photographers
As photographers, we need to recognize that every model has different strengths. We must learn to adjust our direction, communicate our ideas clearly, and find ways to bring out the best in the person in front of our camera.
Sometimes, the challenge isn’t that the model lacks the ability, but that we haven’t found the right approach to bring out that ability.
Models are not made from the same mold. Just as photographers have their own genres and styles, models have their own strengths and specializations. The key is to understand these differences, manage our expectations, and find the right creative partnership to bring our vision to life.
Keep on shooting everyone!